Crack d'CODE

Why Choose Us
Why Choose Us?
Time zone flexibility
We work in your time zone, be it any global location
Cutural nuances
We understand social and cultural nuances
Customized solutions
We tailor our services to your specific needs
International standards
We follow International Practices / Codes of conduct
Digital expertise
We are experts in assisting you with best digital methods
Deep industry knowledge
We understand unique challenges and opportunities
Difficult markets
We manage research in difficult to research markets
Go to team
We are your GoTo Team for managing difficult research
Value for money
We give reliable work at competitive prices
Our Core Team
Pooja Agroyee
Co-Founder & Chief Executive Officer
Pooja is a seasoned market research practitioner, with 20 years of experience in international market research. She has designed and managed more than 1000+ successful research projects in APAC, MENA, Europe and Americas. She is an active member of ESOMAR (The global association for market research and insights). A regular visitor of global and local research conferences, she has deep understanding of international research practices.
She is known for high quality insights, excellent client servicing and relationship management. Those who know her are aware that she is a symbol of dedication, expertise, perfection and a relentless pursuit of understanding the human side of business. During her 20 years of experience in market research, she recognized the transformative power of qualitative research early on and also dedicated to unraveling the complexities of data through data analysis and different statistical methods, and set out on a mission to redefine how businesses connect with their audiences.
She is an expert of qualitative research; she has managed wide range of research projects across the globe. She is a keen leaner, continuously learning and adopting the new age methods in to research projects. She is an expert of Digital research methods, Ethnography, Innovation and Idea generation, Communication development and evaluation, Strategic and diagnostic research. She has excellent people management and problem-solving skills.
Her vision is to provide excellent support and high-quality insights to clients so that they can make better business decisions. She is building a team of talented and motivated insights practioners who will d’CODE the consumer decision making and experiences to help brands.
Rishi Chouhan
Co-Founder & Chief Client Officer
With over 18 years of rich experience, Rishi stands as a distinguished international market research practitioner, recognized for his unparalleled expertise in client servicing and managing complex research projects across diverse global markets.
Beyond Research – A Trusted Business Partner, His expertise lies in managing end-to-end research in multi-country, multi-sector. He has successfully delivered a wide variety of research projects, often involving challenging briefs or hard-to-reach populations. His hands-on approach to problem-solving, combined with his vast industry knowledge, allows him to craft bespoke research strategies tailored to each client’s unique challenges.
Rishi has a vast global network of collaborators and partners across South-East Asia, South Asia, Middle-East, Africa, South America, North America, and Europe. This expansive reach allows him to offer truly global perspectives and insights, while his nuanced understanding of local markets helps clients navigate regional challenges effectively.
An active ESOMAR member, His active engagement with ESOMAR ensures that he is always aligned with the latest research trends, innovations, and ethical standards, bringing those benefits directly to his clients.