Our Services

We provide excellent support and high quality insights

We have experience in classical and new age methods to decode the Consumer Decision Making and Experiences

Qualitative

We help map decision-making & behavior by delving into systems by thinking – fast and intuitive, versus slow and analytical. We turn consumer feedback & opinion into actionable insights by deploying new-age methodologies, Target recruiting, creative moderating & actionable reporting. We approach marketing problem with rigour, simplicity, contextual decoding and develop actionable insights.

Ethnographies – Consumer Immersions
Slice of Life - observation research
Expert Interviews & In-depth interviews
Creative Focus Group Discussion
Online Communities & discussions
Vox Populi
Lab/ Workshop Sessions

Quantitative

Step into the realm of precision and statistical rigor with our Quantitative Research Services. At the intersection of data and insight, we bring you a suite of tools and methodologies designed to provide quantitative clarity in the complex landscape of market research. We offer complete range of customized quantitative research solutions powered by tech driven data collection & expert analytical minds.

Research Types:

New Product Development research
Home Usage Testing
Product Testing
Usage & Attitude Research
Brand Positioning
Brand tracking & measurement
Pricing Research
Advertising & Communication Research

Methods:

In Person Surveys
Online Surveys
Street Intercepts
Central Location Testing
Home Use Test
Mystery Shopping
Exit Interviews
Product Clinics

UX Research

We integrate expertise in behavioral science and design principles in our UX Research approach. Our goal is to translate your customers insights into compelling, accessible, and enjoyable experiences that not only create value but also align with user needs. We approach our work pragmatically, embracing prototyping, testing, and iterative processes. By following the evidence, we arrive at an optimal user experience that seamlessly supports business objectives.

Digital Communities

We are digital first organization, our Digital Community Services are designed to revolutionize your approach to understanding consumer behaviours and preferences. In an era where the digital landscape evolves rapidly, we offer a cutting-edge platform that seamlessly integrates with the dynamic online environment.

Data Analytics

We apply advanced statistical models to solve problems and answer business questions. Comprehensive market research analytics – encompassing segmentation, trade-off analysis, key driver identification, and predictive modeling.

Turn transaction and customer data into business insights: reveal customer segments, predict churn, cross-selling and price impact.
Applied marketing science, answer marketing problems with the use of survey, database and transactional data.
Segment consumers, predict their behaviours, optimise pricing strategy to maximise revenue.

Outsourcing Solutions

Discover a versatile partner beyond offering comprehensive end-to-end services, we are agile and adaptable, ready to support you on a modular basis. Whether you require Multi-country Project Management, Data Processing, Survey Programming, Language Translations, Data Charting, or other specialized tasks, we’ve got you covered.